The Faces Behind The Setups.

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Meet Katie.

A woman on a beach setting up a small tiki bar with a sign welcoming "Abbie + Rece" on a chalkboard. The ocean is visible in the background, and tiki torches surround the setup. The woman is wearing sunglasses and smiling at the camera.

📸 @gowiththeflowphoto

What is it they say— “When you want something done, give it to someone busy to do it”?

A psychotherapist of 15 years by trade and a long-time owner of wellness clinics with my husband, I started doing beach setups quite by accident in the fall of 2020.

Battling an auto-immune condition that took away my favorite active hobbies such as paddle-boarding and yoga, I was bored and looking for something more to fill my time than Netflix and chill, when I had the opportunity to set up something beautiful for a friend’s birthday on the beach!

That night and for the days that followed, so many people asked if we did this as a business, and eventually I said, “yes!”

SALTY Beach Setups is a huge source of fun, joy, pride and challenge for me! Before becoming a therapist, I went to school for interior design and spent years and years in hospitality— both restaurants and the wedding industry. It’s lovely to be able to tap into those skills, passions and experiences to create something cool on our beaches.

We have an AMAZING team that I can not say enough good things about, and without whom, none of this would be possible. They are strong, smart, steady and welcoming, and take such good care of our business and our guests. I’m so grateful for them, for all of our wonderful clients, for my amazing family who supports all my endeavors, and for our beautiful beaches that provide the perfect backdrop for any memorable occasion!

I’m excited to create a beach experience for you and your loved ones! In the meantime, Stay Salty!

~ K

Katie being interviewed on the beach by Florida SBDC at the University of West Florida

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